The Intermediary – October 2025 - Flipbook - Page 40
Meet
eet The BDM
Keystone Property Finance
The Intermediary speaks with Sabiha Moghal, business development
manager (BDM) at Keystone Property Finance
How and why did you
become a BDM?
I’ve spent most of my career in
banking, starting as a customer
service assistant at Cheltenham &
Gloucester. From there, I gradually
worked my way up through a
range of national and international
banks, learning something new at
every step.
It’s fair to say that my introduction
to the industry was memorable. Not
long after starting out, I witnessed
an armed robbery in my branch. For
most people, that might have been
enough to send them running for the
hills, but it had quite the opposite
effect on me. During that period, I
was taken under the wing of our area
BDM, who became a real mentor.
They helped me see how vital it is
to support customers through life’s
biggest financial decisions.
That experience lit a spark in me
and really shaped my path forward.
So, when the opportunity eventually
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The Intermediary | October 2025
arose, it felt natural to move into the
BDM role myself. I became a BDM for
the State Bank of India UK in 2017,
and over the years I’ve worked my
way towards my current position at
Keystone Property Finance. It’s been
quite a journey, and I’ve loved every
minute of it.
What brought you
to Keystone Property
Finance?
What drew me to Keystone was its
reputation for combining specialist
expertise with genuine support and
service. We are a lender that doesn’t
just talk about supporting brokers
and landlords, but actually delivers
on that promise.
Keystone has a strong ethos of
doing the right thing, and that really
resonated with me too. It’s not about
ticking boxes; it’s about helping
brokers achieve the best outcomes
for their clients.
I wanted to be part of a team that
takes that responsibility seriously
and genuinely values relationships.
What makes Keystone
Property Finance stand
out from the crowd?
There are several things that set
Keystone apart in the specialist
buy-to-let (BTL) market. First and
foremost, it’s our focus on brokers
and landlords. We keep our ears to
the ground and develop products
and criteria that reflect what brokers
actually need. Relationships are at
the heart of everything we do, and
that personal connection makes a
huge difference. After all, Keystone
was founded by brokers, so it truly is
a lender by brokers, for brokers.
Another key strength is our team’s
experience. Many of us have been
on the other side of the phone,
working as brokers ourselves, so
we understand the challenges and
