The Intermediary – May 2025 - Flipbook - Page 71
B RO K E R B U S I N E S S
Opinion
optimisisng your content effectively,
and ultimately converting more site
visitors into loyal clients.
Compliance support
Regulatory compliance, particularly
with organisations such as the
Financial Conduct Authority (FCA), is
always going to be a major component
of mortgage brokering.
Ensuring all your communications
– including blogs and social media
posts – meet compliance standards
is important, but can be timeconsuming.
This is made more difficult by
potential regulatory changes that
you will need to adapt to. It is here
that AI tools can offer some truly
remarkable support.
Making your own tools
Using ChatGPT, you can develop your
own practical AI tool that is tailormade for your mortgage compliance
checks. By using a custom AI solution
of your own design, you can make
sure every important aspect is covered.
Whether that’s quickly verifying the
compliance of blogs, social media
posts or your marketing materials,
AI does a great job of making sure
your content is compliant. It can
assess the content against the latest
FCA guidelines, which helps your
brand stay risk-free when it comes to
compliance concerns.
These AI tools operate practically in
real-time, scanning text for potential
compliance breaches, flagging risky
statements, and suggesting compliant
alternatives. Rather than dealing with
lengthy manual checks or prolonged
reviews, you get immediate,
actionable insights. This then allows
for quicker, safer publication of
marketing content.
Its ease of use and immediate
practicality make it particularly
appealing for brokers who need quick,
reliable compliance checks without
extensive IT infrastructure changes or
lengthy implementations.
This solution effectively reduces
risk, boosts your marketing
agility, and ensures that your
communication consistently meets
regulatory standards.
Making AI work for you
Incorporating custom mortgage AI
tools into your daily routine doesn’t
have to be complicated or daunting.
From optimising your internal
operations with specialised AI tools to
improving your online presence with
AI-driven content and analytics, the
benefits are immediate and tangible.
Begin by identifying the AI tools
that address your most pressing
needs – whether enhancing client
communications, improving online
visibility, or ensuring seamless
compliance checks. The accessibility
and practicality of these tools mean
you can quickly integrate them into
your workflow, gaining competitive
advantages right away.
Outpace the competition
The mortgage industry landscape
is currently experiencing a radical
change thanks to the advent of
AI. If you’re looking to find true
success in this industry today,
geing on board with these tools is
incredibly important.
AI will help optimise how you
work, how your customers find and
interact with you, and so much more.
By creating your own, customised
AI tools, they will work exactly as
you need them to.
Ultimately, this
innovative tool could
enhance almost every
aspect of your work as a
broker or lender, so don’t
overlook the potential of these
powerful AI tools. ●
May 2025 | The Intermediary
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