The Intermediary – March 2025 - Flipbook - Page 82
L O C A L FO C U S
Stoke-on-Trent
Each month, The Intermediary takes a close-up
look at the housing market in a specific region and
speaks to the experts supporting the area to find out
what makes their territory unique
JESSICA O’CONNOR
is senior reporter at
The Intermediary
Focus on ...
Stoke-on-Trent
estled in the heart of
the UK, Stoke-onTrent may not always
grab the limelight
in national property
conversations, but it is
emerging as a city of opportunity.
With its rich industrial heritage and
a vibrant, evolving community, the
city’s property market has become a
beacon for savvy buyers and investors
looking for growth potential at
competitive prices.
As with most regions, Stoke is not
immune to the pressures of rising
interest rates, affordability concerns,
and shiing buyer preferences.
Yet, it is the unique blend of
affordable housing options, growing
demand, and continued regeneration
efforts that make this market
one to watch.
The Intermediary sat down with
property and mortgage professionals
in the area to take a closer look at the
trends shaping this dynamic market,
exploring what is in store for Stoke,
not only for the remainder of 2025,
but also for years to come.
N
Property prices
Despite its steady appeal, Stoke-onTrent’s property market has not been
immune to recent economic pressures.
The average property price in the
area currently sits at £208,000, with
a median price of £180,000 – offering
a relatively affordable entry point
compared to many other cities.
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The Intermediary | March 2025
However, prices have increased
slightly, with a £322 rise over the past
12 months, reflecting broader market
adjustments.
Sales activity has slowed, with 7,400
transactions recorded, marking a
20.4% decline (-2,000 sales) compared
to the previous year.
This drop in sales aligns with a
market where buyers are treading
carefully, assessing affordability in the
face of rising mortgage costs.
Demand remains strongest
in the £100,000 to £150,000 and
£150,000 to £200,000 brackets,
where more than 3,000 properties
(42.9%) changed hands, reinforcing
Stoke’s reputation as an accessible
market for first-time buyers and
budget-conscious movers.
Those looking for the most budgetfriendly options will find ST4 1 to be
the most affordable postcode, with an
average price of just £86,000, while at
the other end of the spectrum, ST5 5
leads as the most expensive, boasting
an average price of £428,000.
Detached homes command the
highest values, averaging £340,000,
while semi-detached properties sit at
£195,000, terraced homes at £134,000,
and flats at £105,000.
A buoyant market
Despite wider economic struggles,
Stoke-on-Trent’s property market has
shown consistent resilience, driven
by affordability and a steady demand
for housing.
“The market is very buoyant,” says
Ian Cooke, CeMap mortgage and
protection adviser at PK Finance, part
of Just Mortgages.
“People will always need to move –
whether it’s for a new job, a growing
family, or a lifestyle change.
“Stoke-on-Trent is an affordable
area, so it tends to stay steady.”
While the Stamp Duty rush has
slowed, demand remains strong, and
well-priced properties continue to
sell quickly.
However, Cooke notes that “the
only real obstacles come when sellers
are a lile too ambitious with their
asking prices.”
