The Intermediary – June 2025 - Flipbook - Page 69
B RO K E R B U S I N E S S
Opinion
your clients to leave positive reviews
online? Or could they pass you onto
their friends, family or colleagues?
You could consider entering people
into a prize draw if they refer a friend.
You should also consider how well
you grow your own professional
networks. Consider approaching
local housebuilders, accountants
or solicitors, as well as joining any
business networking groups, to help
expand your profile.
4
Become an
SEO superstar
Search engine optimisation (SEO)
is the term for improving how your
website ranks on online search results
pages. It’s no surprise that the pages
borrowers land on first are more likely
to win their business.
The most popular search words will
drive the most online traffic, but will
also be the hardest to gain traction
with. Using free tools like Semrush,
brokers can see how much search
traffic a chosen keyword gets each
day, and receive recommendations
for related keywords that are easier
to rank against. This is a simple and
cost-effective way to identify how
your online presence can be improved
and benefit from more organic online
search traffic.
However, the days of ‘keyword
stuffing’ are long gone – take the time
to create website content that potential
clients will find genuinely engaging,
because that’s exactly what search
engines will rank best.
5
Ask for
feedback
Feedback is crucial to growth and
development. Ask your clients for
verbal feedback on how you could
have done even more to support
them. That will help you to offer
an effective service to even more
people and become more efficient in
delivering solutions.
Utilising a feedback form can be
useful for those not comfortable
asking for direct feedback, but make
sure you are taking the comments
on board and making the most of the
constructive comments offered.
Taking time out of your day-to-day
role to focus on business strategy and
your plans for growth can oen drop
to the boom of the to-do list, so it’s
a great idea to ring-fence a lile bit
of time each week to focus on what is
next for you and your business.
Just blocking out 30 minutes each
week is a great first step, and once you
start to reap the benefits it will become
a regular part of your weekly routine.
Many lenders offer tips to support
their intermediary partners, so why
not spend a bit of time this week to
research what that first small step
could be to make a difference to your
business strategy? ●
June 2025 | The Intermediary
9
