The Intermediary – July 2025 - Flipbook - Page 78
Swansea
focus on ...
SWANSEA
Each month, The Intermediary takes a close-up
look at the housing market in a specific region and
speaks to the experts supporting the area to find out
what makes their territory unique
O
nce a quiet contender
on the UK property
map, Swansea is
emerging with real
momentum. With
its blend of coastal
lifestyle, improving infrastructure,
and relative affordability, the area
continues to aract aention from
buyers and brokers alike.
National economic pressures –
particularly around inflation, interest
rates, and lender caution – are shaping
the market, but locally, confidence
is beginning to resurface. Whether
it is the return of first-time buyers,
the steady interest from investors,
or a growing emphasis on energyefficient new-builds, Swansea’s
housing landscape is evolving in step
with wider trends, while retaining a
character all its own.
This month, The Intermediary
spoke with local experts to see what is
driving demand, and how borrowers
are navigating change.
Average prices
House prices across the Swansea
postcode area have seen modest but
steady growth over the past year,
with the average property now priced
at £218,000, marking a £4,500 (2%)
increase year-on-year. The median sits
slightly lower at £185,000, reflecting
a market where affordability remains
a key driver. Established homes
currently command an average
price of £216,000, while newly built
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The Intermediary | July 2025
properties are significantly higher
at £292,000, underscoring the
premium aached to modern, energyefficient builds.
Detached homes continue to lead
at an average of £327,000, followed by
semi-detached (£192,000), terraced
(£152,000), and flats (£143,000).
Transaction volumes have
dipped, with total sales down 12.4%
year-on-year – a sign of market
caution amid ongoing economic
uncertainty. The majority of sales
occurred in the £100,000 to £150,000
range, accounting for 23.9% of all
transactions, closely followed by the
£150,000 to £200,000 band (22.9%).
Regional disparities remain notable.
The most affordable postcode is SA13
3, where the average home costs just
£107,000, while at the opposite end
of the spectrum, SA3 1 commands an
average of £528,000.
Steady momentum
Swansea’s housing market in 2025
is defined by steady momentum,
realistic pricing, and a surge in
buyer activity as the city continues
to appeal to a broad cross-section of
home seekers.
According to Shaun Sturgess,
founder and managing director at
Sturgess Mortgage Solutions, demand
for property in the area is certainly
on the rise.
He says: “While we’re not seeing the
rapid spikes of 2021/22, properties that
are priced correctly are still moving,
especially in key areas like Gorseinon,
Killay, Skey, and areas close
to the M4.”
Family homes, in particular,
are holding their value, driven by
consistent demand from both locals
and those relocating.
Andrew Blundell, mortgage and
protection adviser at Just Mortgages,
notes that enquiry levels are high,
with “lots of customers going to
market and achieving sales quickly,”
especially as many aim to complete
purchases before the end of the year.
“Enquiry levels are strong as we
draw into what is oen the busiest part
of the year for brokers for purchase
applications,” he confirms.
This seasonal surge coincides with
a wave of remortgage activity, as
households exit low fixed-rate deals.
Mark Jones, director and mortgage
and protection adviser at Mortgages
