The Intermediary – August 2025 - Flipbook - Page 89
Continuing resilience
IMRAN HUSSAIN
director at Harmony Financial Services
JESSICA O’CONNOR
is deputy editor
at The Intermediary
negotiations is crucial, and that
brokers play a vital role in helping
clients secure the right deal.
He also observes that while there
is “great demand for residential
mortgages in Noingham,” the
challenge lies in matching that
demand with the “right property
for the right price” amid the sheer
number of options.
Enduring appeal
Overlaying these market dynamics
is Noingham’s enduring appeal as
a place to live. Ma Kingston, sales
director at Noingham Building
Society, is quick to highlight the city’s
“excellent transport links, a thriving
food and nightlife scene, and deep
cultural heritage.”
Popular suburbs such as West
Bridgford, Beeston and Mapperley are
seeing vibrant activity, their bustling
high streets standing out against
broader retail decline.
Crucially, Kingston notes that
“housing remains more affordable
than many comparable UK cities,”
a fact which continues to draw both
first-time buyers and movers seeking
more space. He adds that demand has
“rebounded following the post–Stamp
Duty holiday slowdown,” with fresh
momentum carrying into 2025.
he Nottingham property market has demonstrated remarkable
resilience through 2024 and into 2025. However, different data
sources show varying average prices, with some suggesting an
average price of £251,000, making Nottingham the 29th
cheapest postcode area out of 105 England and Wales’ postcode areas.
e appetite for residential mortgages has gradually increased locally,
with rates starting to stabilise. ose looking to go from renting to
owning have seen a surge, and landlords looking to pick up properties
from other landlords exiting the market have seen an uptick.
Nottingham is undergoing a wave of transformative developments
that are set to reshape the city’s economic and housing landscape. e
Island Quarter is emerging as a vibrant new district with high-spec
apartments, student accommodation, offices, leisure spaces, and
hospitality venues, creating a premium rental hotspot close to the city
centre and Nottingham Station. e Broadmarsh regeneration,
reimagined as a mixed-use gateway with green space, leisure, and
housing, will link seamlessly with the Nottingham College City Hub.
e Nottingham Science Park is expanding alongside the University of
Nottingham’s Jubilee Campus, strengthening the city’s position in life
sciences and clean tech, and drawing in high-skilled professionals.
Complementing these projects are the eco-focused Waterside and Trent
Basin developments, the University’s Castle Meadow Campus, and the
growing Creative Quarter, which is attracting startups, creatives, and
food entrepreneurs. e grassroots business scene is adding cultural
vibrancy and entrepreneurial energy, further fuelling demand for rental
and owner-occupier homes in emerging hotspots across the city.
T
Prominent demographics
In addition to its enduring cultural
appeal, Noingham’s housing
market is being driven by a diverse
and evolving buyer base. With a
population of around 1.2 million and
an average age of just over 40, the area
has seen steady growth of 13.5% since
2002, alongside a gradual ageing of
its residents.
Nevertheless, despite these shis,
local experts say younger buyers
remain firmly at the heart of
the market.
Kingston notes: “First-time buyers
are our dominant group, with 82%
growth in activity year-on-year.” He
adds that many of these buyers are
leaning on family support or turning
to schemes such as Shared Ownership
and Help to Buy to make their first
step onto the ladder.
Kingston also highlights how the
buyer profile is broadening beyond
traditional paerns. →
August 2025 | The Intermediary
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